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Breweries becoming oversaturated these days?

Sacramento native Aaron O’Callaghan who decided to create a map of area breweries so that he and his friends could visit local breweries said it best:

“With 51 active and pending breweries, we are reaching a point where it will no longer be enough for breweries to make good beer or simply be likable. The honeymoon is ending. Breweries have to tell their story, remind people why they are worth visiting and lure new customers. They have to sell and sell..”

Readers: What are some of your thoughts/comments?

One comment on “Breweries becoming oversaturated these days?

  1. perfectbeers
    May 18, 2016

    Depends if they can wrest some of the market share from SABMiller et al., or if they are all competing for the same pitch?


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This entry was posted on May 17, 2016 by in Beer.

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