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Images of America: D.G. Yuengling & Son, Inc.

9781467120296I was humbled to be given the opportunity to read and review D.G. Yuengling & Son, Inc. which is the newest addition to Arcadia Publishing’s popular Images of America series. The book was written by Robert Musson who started collecting beer memorabilia as a teenager then later became interested in the history behind the signs, cans and labels he was collecting. As a result of Robert’s interest, he published several books through Arcadia Publishing on brewing history including Brewing in Cleveland and Brewing in Greater Pittsburgh. Robert’s primary objective in writing a book on the 184-year history of the Yuengling brewery was to provide a pictorial standpoint providing a behind-the-scenes opportunity of the long history and its unique identification with the family that has owned and operated the brewery throughout its existence.

I quite enjoyed reading this book and what made this experience even better was that you didn’t have to be “sober” to read it as the pictures itself along with the short captions made for an extremely easy read! The book includes a foreword by Dick Yuengling, 5th-generation company president, who views the book as a way “to share the history of our company and our family with more people than ever”. There are rarely seen before images of the six generations of Yuenglings, which the majority of these images were provided by the family members of their own archives.

I felt like as if I was sent back in time going through each picture savoring  the rich history behind it through their employees, advertising, distributors, customers, and the economic as well as the political climate at the time. What I particularly found fascinating was Yuengling’s ability to survive during Prohibition producing nonalcoholic cereal beverages such as Juvo (later New Style Lager) and ice cream!  The new brewery that opened in 2001 is mentioned towards the end of the book including a fascinating pictorial of how Yuengling beer is brewed. This is a treasure of Americana brewing that should be owned by any beer lover!

Enjoy!

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This entry was posted on January 28, 2014 by in Beer.

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